A family chocolate house, revived

Serg's has been making chocolates in the Cordillera since 1965 — the Classic bars, the pralines in gold-and-cocoa boxes, the Choco Real tablea that anchored many Filipino breakfasts. Like many heritage food brands, production paused; unlike most, it came back.

The revival is run by the family, with the cacao farmers who stayed. Today the chocolates in this store are made again at the Cordillera facility — same recipes, same care — alongside new creations like the Discovery Box that tell the whole story.

This shop is the official store of Serg's Chocolates. Every product page here is connected to our production and inventory system: when something shows in stock, it truly is in a bin in the warehouse; when it says unavailable, production hasn't reached it yet. No fake countdowns, no phantom stock.

The wider family

Serg's is bigger than the shop: sergs.com carries the brand story and archives, stories.sergs.com collects your memories, and networks.sergs.com hosts the loyalty and partner community. The café doors reopen with the same ERP backbone that powers this store.